TMU’s College of Pharmacy Hosts Event on Journey from Innovation to Marketing.
Teerthanker Mahaveer University's College of Pharmacy (TMCOP) is proud to announce an engaging event focused on the journey from innovation to marketing. This event was held on 13th March in the TMU auditorium, featuring Adamya Herbal Care Pvt. Ltd., which promises valuable insights into the process of innovation development, technology readiness levels, and the commercialisation of lab technologies.
Theme: Process of Innovation Development
Expert speakers shared practical insights and real-world examples, offering participants valuable strategies for navigating obstacles and maximising success. Interactive workshops and case studies provided hands-on learning experiences, allowing attendees to apply key concepts and techniques directly to their innovation projects. Whether you're a seasoned entrepreneur, a startup founder, or an aspiring innovator, this event was held to equip you with the knowledge and tools, to thrive in today's competitive marketplace.
Key Focus On Technology Readiness Level (TRL)
With a special focus on the Technology Readiness Level (TRL), attendees explored the framework used to assess the maturity of evolving technologies. Understanding TRLs is vital for navigating the complexities of innovation and ensuring successful technology transfer. Expert guidance and practical exercises helped our participants tailor their TRL assessment techniques and integrate them into their innovation strategies, fostering a culture of informed decision-making and efficient development processes.
Spotlight on Commercialisation, Adamya Herbal Care Pvt. Ltd.
Adamya Herbal Care Pvt. Ltd. shared its success story, offering firsthand insights into the commercialisation of lab technologies. Participants also learned from real-world experiences, gaining practical knowledge that can be applied in their endeavours. This case study provided invaluable lessons on overcoming challenges, identifying market opportunities, and building sustainable business models in the realm of innovative product development.
Tech-Transfer Insights
Additionally, this event featured discussions on technology transfer, emphasising the strategies and best practices for effectively transferring technologies from the laboratory to the marketplace. Experts shared their expertise and offered guidance on navigating the tech-transfer process.
At last, TMU Auditorium was enriched by this event, which illuminated the path from innovation (TRL-1) to marketing (TRL-9). This opportunity embraced the knowledge and networking with industry professionals.
FAQs
Q1. What is the purpose of the event?
Ans: The event aims to provide insights into the journey from innovation to marketing, focusing on topics such as innovation development, technology readiness levels, and commercialisation of lab technologies.
Q2. Who is organising the event?
Ans: The event is organised by Teerthanker Mahaveer University's College of Pharmacy (TMCOP).
Q3. When and where will the event take place?
Ans:The event will take place on 13th March 2024 at the TMU Auditorium.
Q4. What is the theme of the event?
Ans: The theme of the event is "Journey from Innovation (TRL-1) to Marketing (TRL-9): Adamya Herbal Care Pvt. Ltd." It focuses on the process of innovation development, technology readiness levels, and commercialisation of lab technologies.
