BBA (H) with Research



Fee Structure for BBA (H) with Research

EEE DETAILS AMOUNT
Tuition Fee Rs 30600 /- (Per Semester )
Examination Fee Rs 4000 /- (Per Semester )
Lab Charges Rs 500 /- (Per Semester )
Enrolment Fee Rs 1000 /- (One Time )
Admission Registration Fee Rs 5000 /- (One Time )
Admission Processing Fee Rs 2500 /- (One Time )
Convocation Charges Rs 2500 /- (One Time )
Alumni Charges Rs 500 /- (One Time )
University Uniform Rs 0 /- (One Time )
Application Fees Rs 1000 /- (One Time )

BBA (Hons) with Research in Digital Marketing Programme

Scholarship for Jain Students:

  • All Jain students will be given upto 50% exemption in tuition fees and upto 50% in hostels fees for theentire duration of the programme.
  • All Jain students will be given up to 20% exemption in Tuition fees in the Nursing, Para-Medical, M.Sc. (Medical), Physiotherapy, Pharmacy, Agriculture, BDS & D.El.ED. (BTC) Programme.
  • Multiple scholarships will not be avilable.

Scholarship for Non Jain Students:

Scholarship Range Marks in qualified Exam All India Rank in JEE (Main) UP-CET Ex- TMU Student
10% 60-69.9% N/A N/A N/A
15% 70-79.9% N/A N/A 60% to 69.9 %
20% N/A 25001 to 50000 5001-9000 70% to 79.9%
25% 80% to 89.9% N/A N/A N/A
30% N/A N/A N/A 80% to 89.9%
50% 90% & Above 15001 to 25000 3001-5000 90% & Above
90% N/A Up to 15000 Up to 3000 N/A

Chancellor's Scholarship (For Teerthanker Mahaveer University Staff Wards)

For all Programmes except Collaborative, Dental and Medical 20% per Year

Special Scholarship for Meritorious Sports Aspirant of District/State/National Level

Upto 100%

Other Scholarship

  • Discount of 10% in tuition fee shall be given to the siblings of students studying / seeking admission in the university with the condition that it will be given to the sibling whose fee is lesser and it shall be applicable only on first year tuition fee and not on subsequent years.
  • Scholarship on case to case basis to differently-abled students will be given for entire programme.The amount of scholarship shall be such as based upon the level of disability (obtained from District Hospital) being produced.The details of the scholarship shall be shared subsequently once decided by the committee constituted for the purpose.
  • Multiple scholarship will not be available.


Programme Details for the Academic Session 2024-25

The BBA (Hons) programme with research in Digital Marketing at TMU Moradabad offers a holistic curriculum encompassing core business subjects alongside a specialised digital marketing domain. Students delve into areas such as consumer behaviour analysis, search engine optimisation, social media marketing, and data analytics. This four-year undergraduate programme comprises a blend of theoretical knowledge and practical exposure, equipping students with the skills demanded by the dynamic marketing landscape

  • Comprehensive Curriculum: The curriculum is meticulously designed to align with industry trends and demands, ensuring graduates are well-prepared for the competitive job market.
  • Practical Opportunities: TMU Moradabad emphasises hands-on learning through internships, industry projects, and workshops, allowing students to apply theoretical concepts in real-world scenarios.
  • Research Focus: The programme encourages research initiatives, fostering a culture of innovation and critical thinking among students. Research projects enable students to explore emerging trends and contribute to the field of digital marketing.
  • Global Perspective: TMU Moradabad offers opportunities for international collaboration, exchange programmes, and exposure to diverse cultural perspectives, preparing students for careers in the global marketplace.
  • Industry Partnerships: The university maintains strong connections with leading companies and organisations in the digital marketing sector, providing students with networking opportunities, mentorship, and potential career pathways upon graduation.

Embarking on a BBA (Hons) with research in Digital Marketing opens doors to diverse career prospects such as digital marketing manager, SEO specialist, content strategist, and social media analyst. The programme equips students with versatile skills including data analysis, content creation, strategic planning, and digital advertising, enhancing their employability. With a strong emphasis on research and innovation, graduates are well-prepared to navigate technological advancements and drive organisational success.

Teerthanker Mahaveer University's College of Management (TMIMT) stands out as a premier institution for several reasons:

  • Accreditation and Recognition: TMIMT is accredited by prestigious bodies, ensuring academic quality and industry relevance. The college's commitment to excellence is reflected in its accolades and rankings.
  • Experienced Faculty: TMIMT boasts a team of seasoned faculty members comprising industry experts and academicians who impart valuable insights and mentorship to students.
  • Infrastructure and Facilities: The college provides state-of-the-art infrastructure and modern amenities, creating an enriching learning environment conducive to academic and personal growth

Admission to the BBA (Hons) programme with research in Digital Marketing at TMU Moradabad involves meeting academic criteria, applying online or offline, and selecting based on merit, entrance exams, and interviews. For further information and details contact the admission cell at 18002701490 or visit the admission page.

Aspiring BBA (Hons) students often appear for entrance exams such as the Common Entrance Test (CET), Management Aptitude Test (MAT), and the All India Management Association Undergraduate Aptitude Test (AIMA UGAT). Strategic preparation for these exams increases the likelihood of securing admission to the top tier.

Digital marketing offers immense scope and opportunities driven by current industry trends, such as the shift towards online platforms and digital channels, which has created a demand for skilled professionals capable of leveraging digital technologies for marketing purposes. Additionally, the industry's exponential growth potential presents ample opportunities for career advancement and professional development. Moreover, digital marketing skills are in demand globally, offering opportunities for international career growth and cross-cultural experiences.

Professionals with a BBA (Hons) in Digital Marketing in India command competitive salaries, which can depend on factors like level of expertise, experience, specialisation as well as geographical location. Such factors influence the salary level which can range from around 6 LPA to 12 LPA.

Teerthanker Mahaveer University (TMU) is a preferred destination for pursuing a BBA (Hons) with research in Digital Marketing due to several compelling reasons. Renowned for academic excellence, TMU offers a comprehensive curriculum, experienced faculty, and state-of-the-art infrastructure. The programme's industry-relevant curriculum, designed with input from experts, provides practical skills aligned with market demands. TMU fosters research opportunities, industry collaborations, and holistic development, ensuring students are well-prepared for successful careers in digital marketing.
At last, TMU stands out as an ideal choice for students aspiring to pursue a BBA (Hons) with research in Digital Marketing. With its commitment to academic excellence, industry-relevant curriculum, research opportunities, industry collaborations, and holistic development approach, Teerthanker Mahaveer University equips students with the skills, knowledge, and experiences necessary to thrive in the dynamic field of digital marketing and make meaningful contributions to the industry.

Q) What makes TMU's BBA programme unique?

Ans: TMU's BBA programme stands out with its holistic approach, industry-relevant curriculum, and focus on developing practical skills.

Q)  How does TMU support the career placement of BBA graduates?

Ans: TMU has a robust placement cell that actively engages with industry partners to facilitate internships and job placements for BBA graduates.

Q) What are the average salary expectations for BBA graduates in India?

Ans: The salary for BBA graduates varies, but TMU's comprehensive programme prepares students for competitive remuneration in the industry.

Q) How can I apply for BBA admission at TMU?

 Ans: The admission process is detailed in the guide, providing step-by-step instructions and eligibility criteria for prospective students for more details contact the admission cell at 18002701490.